Insurance Agency Coaching

You too can realize joy in ownership. Let us help you find it.

Running your agency shouldn't feel like a grind. If you're feeling stuck in production and craving true freedom as an owner, we're here to help you become the best leader you can be.

Meet Your Coach

Most business coaches teach theory. Miles Merwin has lived it.

As the former owner of a high-performing independent insurance agency that grew to more than $3.5 million in revenue and was successfully acquired, Miles understands what it takes to build an agency that creates both freedom and enterprise value. Today, he continues to lead and grow the agency under its new ownership, with a vision to help scale the organization to ten times its current size. That means the challenges he helps clients solve are not lessons from the past — they are the same leadership, growth, hiring, sales, and operational challenges he is actively navigating every day.

As a BOS-UP Coach and founder of Producers to Principals, Miles helps agency owners move from being their agency's best producer to becoming its principal leader. Drawing from years of experience building sales teams, developing leaders, implementing EOS®, creating operational excellence, and creating sustainable growth, he provides practical guidance, accountability, and proven strategies specifically designed for the independent insurance industry.

Miles Merwin

Miles Merwin

Founder of Producers to Principals

BOS-UP Framework

Miles's coaching programs are built on the BOS-UP framework — a proven business operating system used by agencies across the country.

Our Programs

What Producers to Principals
has to offer.

1 on 1 coaching

One to one approach that allows your profits and efficiency soar. You'll expand faster than you ever thought possible.

Mastermind group calls

Group calls with likeminded agency owners in different markets cultivate ideas for you based on proven results from others.

Accountability calls

Monthly accountability calls to keep you on track while introducing you to tools and systems to grow your agency.

The P2P App

Our exclusive app is where it's at.

The Producers To Principals app is your ultimate game changer — a dynamic coaching tool, resource hub, and private community all in one. Designed exclusively for independent agency owners ready to step out of daily production and truly lead, this app gives you the roadmap to build a business that thrives without you in the trenches. From real-time strategies and proven frameworks to peer support and direct access to industry leaders who've been in your shoes, it delivers the clarity and confidence you need to scale. Stop feeling stuck and overwhelmed — this is your launchpad to becoming the visionary owner your agency deserves.

Experience Our App For Free!

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Sound familiar?

The pain points holding
agency owners back.

If any of these feel uncomfortably familiar, you're not alone — and you don't have to figure it out on your own.

Pain Point 1 of 5

You're still doing everyone's job.

You started your agency to build something — but most days you're buried in your own book, handling tasks only you can do, and watching the clock run out before you ever get to work on the business. You didn't hire yourself to be your own best producer forever.

P2P helps you step out of production and into ownership

Ready to break through? Let's talk about where you are and where you want to go.

Schedule a Consultation
Framework

The 9 core competencies we emphasize

We emphasize these essential skills and disciplines all leaders must need to build great companies. Mastering these skills will build both team and individual effectiveness.

Stories of Success
Our Approach

Understanding concepts
and disciplines

Concepts

  • Time-tested insights that make it easier to turn our vision into reality.
  • Provide clarity and direction.
  • Vision, Core Values, Strategy.

Disciplines

  • Best practices that guide behavior and execution, like meetings. They help teams align and stay on track toward goals.
  • Foster consistency and accountability.

The alignment

  • Concepts provide the "why" — the purpose behind actions.
  • Disciplines provide the "how" — the practices that operationalize concepts.
Our Story

Get to know the founder, Miles Merwin

At heart, I'm a husband first, a father second, and then a business owner. In 2012, I left a secure job with a six-month-old at home and a stay-at-home wife to chase a dream: opening Advisors Insurance Agency, LLC. With no clients, no revenue, and only a laptop, a phone, and a spare bedroom, I took a leap of faith.

"We're not consultants — we're active agency owners who face the same challenges as you every day."

Miles Merwin

Two key events shaped how I lead today. Reading E-Myth taught me that our real product is our unique approach, not just policies, and that I needed to work on my business, not in it.

Later, hiring a producer who consistently outsold me showed the power of building a strong team rather than competing with them. That's why the Producers to Principals program exists.

Testimonials

Stories of Success

Patrick McClure

Patrick McClure

President, Impact Performance Team

I have been fortunate to have a front-row seat to experience Miles's talent and passion for guiding leaders in the insurance industry. His drive to help others achieve their goals is evident in his detailed and strategic approach to consulting. He understands the core principles that make or break a business through his experiences as an agency owner, which allows him to provide a unique perspective to drive positive change in organizations.

David Ashton

David Ashton

Owner, Southern Insurance Group

Miles has been transformative in helping me reach new heights with my business. He has an uncanny ability to ask the right questions to help me have clarity on what is most important and holds me accountable to do so. Producers to Principals has elevated my vision of what is possible and has charted a clear blueprint of success for me to follow.

Jeff Gallo

Jeff Gallo

Principal of Jefferson Ave Ins.

Miles knowledge and expertise was a huge help to me and my team's growing organization. After working with Miles, our team is confident in our direction, and we now have a much deeper understanding of where we should be spending our time, and more importantly, where we should NOT be spending our time. The time spent with Miles brought us so much value that will stay with us indefinitely.

Dakotah Hueftle

Dakotah Hueftle

Owner, Lundeen Isaacson Insurance

If I only could make one phone call to anyone in the insurance industry to help move my agency forward, I am calling Miles every time. Miles has proven it in his own agency so it's just not theory, having his experience and wisdom influencing my decision making and leadership has elevated our agency.

Jon Merwin

Jon Merwin

Founder & CEO, Portsmouth Atlantic Insurance

I've been working with Miles for almost a year now and can honestly say it's one of the best decisions I've made for my agency. Miles has a unique way of helping you find a solution to your problem by asking the right educated questions. He never forces an idea or tries to push an agenda, instead he takes the time to learn about your agency and collaborates with you on ways to improve.

Joseph H. Platyan

Joseph H. Platyan

Principal Broker, Main Line Risk Management

Miles's program has helped shape the way we think and run our insurance agency. Before going through the Producers to Principals training, we were stuck in the mindset of "how to get this done", now we look at tasks and challenges and ask ourselves "who can get this done". The teachings on leadership and how to grow a team are invaluable.

Josh Medure and David Varrati

Josh Medure & David Varrati

Founders, MVP Insurance

In nearly two years with Miles Merwin and the Producers to Principals program, MVP Insurance has made remarkable progress. His one-on-one coaching and mastermind calls have transformed us from daily producers to true Principals — all while making the journey enjoyable. Miles is more than a consultant; he's genuine, intentional, and deeply committed to our success.

Get Started

Take a step forward, today.

Book a Call

Schedule a consulting & planning call to learn more about P2P

Sit down with Miles and his team to talk through where your agency is today, where you want it to go, and how Producers to Principals can help you get there.

Schedule Now

The P2P App

Download the Producers to Principals app to get started

Try our app for free — your all-in-one coaching tool, resource hub, and private community built exclusively for independent agency owners ready to lead.

Download Now

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